Cafés & kiosks
A café kiosk character that takes orders by voice
The character on the kiosk can suggest a drink for the day and take the order just as the customer says it.
XRX: an AI & XR company that expands real-world experiences
XRX is a US company that expands real-world experiences through AI and XR. At our development studio in Korea, we build XALIVE, the engine that brings characters to life.
Our team
Our team brings together specialists with more than 20 years of experience, on average, in AI, games and XR. Over many years, we have built games, immersive experiences and intelligent systems that engage with people in real time. We have used technology to design the moment when a character feels truly alive.
What we value
XRX began with a single conviction. It is the belief that AI is far more useful to people when it can keep its identity and carry forward the memories it shares with them.
Depth in relationships
We believe ten shallow relationships do not add up to one deep one.
A character that stays itself
No one can build a relationship with a character that changes from day to day. The organizations and creators behind a character set its personality, voice and boundaries, and we keep them consistent wherever and whenever it appears.
Respect for people
We value knowing when not to speak as much as speaking first.
Honesty
We do not present ourselves as further along than we are. We keep a record of the problems we have not yet solved, rather than hiding them.
The service we are building
Characters greet people across diverse environments and devices, speak first, and remember the conversation. We aim to provide a service that goes beyond a single experience and helps visitors and users build a deeper relationship with the character.
Partnership proposals
If you are interested in growing a business with us, or in business or investment opportunities, we welcome your proposal. We look forward to meeting good partners and growing together.
Company
US
US corporation (Delaware)
Address: 2810 N Church St STE 89944, Wilmington, DE 19802
Korea
Development studio XRX CO.,LTD.
Address: Room 515, Incheon Startup Park, 204 Convensia-daero, Yeonsu-gu, Incheon, Korea
Website: www.xrxstudio.com
Business email: business@xrx.studio
Partners
AI characters · Kiosks · Signage · Apps
Bring charactersto life.
A brand characterthat talks tocustomers first
The character on your store screen says hello first, takes orders by voice and, with consent, picks up the last conversation on the next visit. You can start even without a character.
Just pick
the look
Use a character you already have, ask us to design one, or start from a real person.
See where it fits,
scene by scene
Here’s how it can work in cafés, airports, on phones and in study sessions.
Example scenes. Memory and the phone link depend on customer consent and project design.
It doesn’t end
when the event does
People stay longer
They stay at the screen while the conversation goes on.
People come back
A character that remembers them gives them a reason to come back.
Conversations become data
See what customers responded to and use it in your next campaign.
A character that stays with your brand
Use the character you create for product introductions, events and in-store guidance.
- Make it once, keep it
Face, voice, personality and tone. Your brand gets a living character of its own.
- There when you need it
Bring it along to introduce a new product or welcome visitors at an event.
- The same character wherever you call it up
In-store kiosk, pop-up, website or app: it greets people with the same look and memory.
Stored · ready any time
Your brand characterXALIVE character asset
What the character holds
- Face
- Voice
- Personality & tone
- Off-limits topics
- Conversation memory
The rights holder
sets the rules
- Only what you approveFace, voice and tone go live only after your approval.
- Off-limits topics set upfrontTell us what not to talk about, and it stays away from it.
- Memory only with consentNothing is stored without the customer’s consent.
- Edit or pause anytimeEverything is reviewed before launch, and you can make changes right away after it goes live.
AICustomers are always told it’s an AI character.
Frequently asked questions
What is XALIVE?
XALIVE is an AI character platform that brings characters to life. Your company’s character talks with people on store screens, kiosks and smartphones, greets them first and, with consent, remembers past conversations.
Can we start without a character?
Yes. Use an existing character, have XRX design a new one, or turn a real person into a digital human from one approved photo.
Where can it run?
On most screens you already have: store kiosks, signage, pop-up stores, airport and hotel information desks, office lobbies, vehicles, smartphones and websites.
How long does it take to launch?
Start small with one character in one place. Once the brief and materials are ready, you usually meet your first customers within about 4 weeks. At the fastest, it can be ready within a week (minimum setup). The timeline depends on your materials and requests.
Are conversations and personal data kept safe?
It remembers only what people agree to, and face, voice and tone go live only after the rights holder approves. People are always told it’s an AI character.
Which character
should we bring to life?
Choose how to prepare your character, then explore the features you need.
Choose the features you need.
See what your character can do and choose the features you need. Send your selection by email to discuss it with us.
| Feature | What it does | Where it helps |
|---|---|---|
| Shows feelings such as happiness or surprise during a conversation. | A character that looks happy or surprised at what customers say | |
| Speaks with the personality and tone you set | A game or anime character talking with fans in its original tone | |
| Korean, English or Japanese | Running in Korean, English or Japanese | |
| Set topics the character should avoid. | Staying away from topics the brand wants to avoid | |
| Conversation counts and return visits at a glance | Checking how things are going by conversation counts and return visits | |
| Answers questions using your manuals and FAQs. | Answering staff questions from company rules | |
| Hands out coupons or prizes after a chat | Giving a coupon after the chat | |
| See what people loved, by topic | Using the topics customers asked about in the next campaign | |
| Understands and replies in each visitor’s language | Guiding visitors from abroad at airports and tourist desks | |
| Shapes the character’s personality and way of speaking in finer detail | Welcoming customers with a personality that fits the brand | |
| Shows subtle feelings such as playfulness or being moved. | Showing subtle looks like playfulness or being moved while talking with fans | |
| Remembers past conversations with a visitor’s consent. | Picking up last visit’s chat with a returning customer | |
| We design a character for your brand from scratch | A new character for a brand that has none | |
| A voice made only for your character (once rights are cleared) | Guidance in a voice unique to your character (once rights are cleared) | |
| Talks with viewers during a live stream. | A character hosting a stream on platforms such as YouTube | |
| Each member with their own tone and memory | Each group member as a separate character talking with fans | |
| Connects to your company systems, such as groupware or guidance on your website | Guiding visitors on your company website | |
| We build the app or website your character runs in | Chatting with the character inside your brand’s app | |
| We build the features you need, tailored to your company | Features developed just for your company | |
| Company data stays in your own secure environment | Running an internal helper inside your own environment |
Characters in many different art styles.
Do you already have a character? If not, pick the style you like and we will create a new character in that style.
Style gallery
Anime style
Clean lines and big eyes, the look fandoms love
SVG style
Vector art that stays sharp at any size, in many different looks.
3D character style
Round, warm and full of depth, like an animated film
Mascot
Cute animal characters, focused on the face
SD (chibi) character
Small, cute characters, two to three heads tall
Photoreal
A natural, lifelike face and expressions
Painterly illustration
Rich color with a hand-painted feel
Monochrome illustration & line art
Simple and clean, with just lines and shading
Want a style not shown here? We can match it.
No character yet?
You can still start
We already have one
We bring your existing character, IP or mascot to life as is.
You bringCharacter images and profile
We design it
We listen to your brand story and design a character from scratch.
You bringA short brand introduction
From a real person
From one approved photo, we turn an artist, CEO or staff member into a character.
You bringAn approved photo and voice sample
Where it fits
and how it’s used
Start with the key scenes, then find the use that fits your business.
Three ways to use it
Events
Create a character for an exhibition or an event.
Ongoing service
Run it as an ongoing service at a dedicated location.
Your own character
Turn yourself into a living character and build all kinds of service businesses.
Scene guides
Sixteen key scenes
Airport guidance
A guide character that helps travelers with anything in 10 languages
It can welcome travelers who just landed and help with anything, from flights and transport to places to eat, in their own language out of 10.
AI live streaming
A live character who cheers on the match with fans
It can watch a match with fans, cheer along and react to the chat in real time. It can also stay on air around the clock.
Study & tutoring
A tutor character for late-night study
Stuck on a problem at night? It can work through it one step at a time and explain again at the student’s pace until it makes sense.
Trade show booths
A booth character that waves first
It can wave to people walking by and tell them in a few words what they can see at the booth.
Fan services
Chatting with a favorite idol character
Fans can talk with their favorite idol character on their phone and pick up where the last chat left off.
Bedtime for kids
A character who tells bedtime stories
A gentle character on a tablet can tell a child a bedtime story and softly answer their questions.
Care & companionship
A companion on the living room TV who checks in every day
A character on the living room TV can check in every day and chat with an older family member about their day or old times.
XR smart glasses
A character who walks with you in XR smart glasses
With XR smart glasses on, the character can appear beside you as you walk and read out new messages and the day’s weather.
Exhibitions & events
A guide character for exhibition visitors
At exhibitions and events, it can point visitors to booths and programs and answer their questions.
Kindergartens & early learning
Kindergarten lessons with a character on TV
A character on the classroom TV can talk with children at their level and help with lessons.
Memories & comfort
Talking with a character made from shared memories
Families missing someone can talk with a character made from the memories they shared. It is not the person who passed away, but a character built with the family’s consent from materials they provide.
Retail
A character that greets shoppers at the entrance
It can speak to passers-by first and point them to what they are looking for.
Tourism
A guide that gives directions in the visitor’s language
At airports or tourist information desks, it can give directions and transport tips in each visitor’s language.
Entertainment
An artist character that talks one-on-one with fans
At pop-ups or concerts, it can talk with each fan and carry the chat over to their phone.
Education & consultation
A guide character that answers step by step
Trained on class materials or service manuals, it can answer students and customers by the same standard.
How it works
by industry
These are examples of where it can be used. We work out the details with you.
Customer consultation
- It can answer common questions before a consultation, so staff can focus on what needs a person.
- It can keep giving basic guidance and taking bookings after hours.
Education
- Trained on class materials, it can explain the same point as many times as a student asks.
- In onboarding, it can walk new hires through rules and routines in a friendly way.
Mental wellness
- It can be a low-pressure conversation partner while people wait for a session.
- It does not replace diagnosis or treatment, and is designed to refer people to a professional when needed.
Hospitality & services
- In hotel, hospital or bank lobbies, it can welcome visitors and explain check-in and directions.
- It can handle frequent questions so staff can focus on work that needs them.
Public spaces
- At government offices, libraries or museums, it can explain where things are and how to use them.
- It gives the same guidance in several languages, so visitors from abroad can find their way on their own.
Retail
- It can greet shoppers at the door and point them to products and current promotions.
- When a returning customer has opted in, it can pick up where they left off.
Restaurants & F&B
- It can explain the menu and suggest dishes that go well with the customer’s pick.
- Connected to your order or booking system, people can order right in the conversation.
Tourism
- At airports and tourist desks, it can explain transport and luggage storage in the visitor’s language.
- In markets and streets, it can suggest shops to visit and food to try.
Entertainment
- After the show, an artist character can keep talking with fans one-on-one.
- It can run a 24/7 AI live stream and answer chat by voice.
Mobility
- On an in-car screen, it can share information about places along the way and chat with passengers.
- In a showroom, it can explain vehicle features based on each visitor’s questions.
IP & characters
- A game or anime character can talk with fans at merchandise shops and pop-ups.
- It talks only within the tone and world the rights holder approves.
Inside your company
- In the lobby, it can welcome visitors and call their host.
- It can answer staff questions about benefits, leave or IT from company documents.
Privacy policy
XRX STUDIO, Inc. and XRX CO.,LTD. (“XRX”) collect only the following on x-alive.com.
What we collect and why
- Inquiry emails: your email address and the message you send. Used to reply and consult.
- Visit data: a random visitor ID stored in your browser, country and city (based on connection), device type, referrer and buttons clicked. Used to improve the site and for marketing analysis. We don’t store names or IP addresses.
Retention
Inquiry emails are kept for 3 years after the consultation ends; visit data for 2 years, then deleted without delay.
Service providers (including transfers abroad)
- Cloudflare, Inc. (USA): hosting and storage
Visit data is sent over an encrypted connection when you use the service.
Contact and deletion
To access, correct or delete your data, email business@xrx.studio.
Last updated: November 14, 2026
Let’s discuss your selection
Review the message in your email app before sending. Tell us where and how you would like to use your character.
Contact us
Tell us where and how you would like to use your character. We’ll explore it with you.